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Advanced Custom Fields Plugin And Why I Quit Using It

I actually quit using this Advanced Custom Fields Plugin years ago due to the limitations it had when updating and support. Custom fields are useful when you need extra data to show on your pages, post or custom post types. The biggest thing with ACF plugin is if you use it, you are dependent on … Continue reading “Advanced Custom Fields Plugin And Why I Quit Using It”

Why Your Google Ranking Doesn’t Matter

I remember the days when there was such an obsession with getting on page one of the search engine results page (SERP) for Google. I’m actually being a little sarcastic, but I digress. If you are losing sleep about your ranking on Google for that one single term that isn’t a topic or makes sense … Continue reading “Why Your Google Ranking Doesn’t Matter”

Typography In Design

Typography in design isn’t thought of as a design element. You think of illustrated graphics, images and video. But the type font isn’t often considered with those. Typography in design isn’t thought of as a design element. Here’s how to think more about typography in your design and how you can use it. 90% of … Continue reading “Typography In Design”

What Is Gutenberg? An Introduction to WordPress Gutenberg

WordPress Gutenberg is the new way we will all be editing and publishing content to WordPress. If you are still using old methods to add custom content to WordPress you should really take a look at Gutenberg, as there are more than a few changes. What Gutenberg Replaces In WordPress it currently requires shortcodes, embeds, … Continue reading “What Is Gutenberg? An Introduction to WordPress Gutenberg”

How The Facebook Newsfeed Works

The Facebook Newsfeed has updated it’s algorithm to fight harmful content. If you violate Facebook community standards then they remove your content. Facebook enforces Ads policies using Artificial Intelligence and Human review. This prevents false advertising and claims that are misleading. Facebook’s algorithm uses ranking signals to judge if posts are untrustworthy. Or if a post generates … Continue reading “How The Facebook Newsfeed Works”

How To Build An Email List

At the heart of any email marketing campaign is the list you are mailing to. So, how to build an email list? Where do you get that list from? The email list you use when sending out your campaign is critical. In our world of social connections you want to make sure you do not … Continue reading “How To Build An Email List”

Is Email Marketing Right For Your Business

Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? Here are a few things to consider. First, Do I Know You? Where did … Continue reading “Is Email Marketing Right For Your Business”

How To Use IP Targeting With Job Title

IP Targeting is a great technology that allows you to send digital advertising to a specific IP address. Every home or office building that has a connection has one or more IP addresses. In a marketing strategy of B2B marketing, this would allow you to send messaging about your brand into a targeted business. (You … Continue reading “How To Use IP Targeting With Job Title”

Business Websites Built On WordPress

A post on the latest evolution and progress of WordPress as a open source project and domination in CMS in the market. As well as websites built on WordPress to power their websites. Additionally WooCommerce is the eCommerce technology of choice for 29% of eCommerce websites across the entire internet. Source: BuiltWith: Ecommerce Usage Statistics The market share … Continue reading “Business Websites Built On WordPress”

A Quick Guide to Persona Marketing

Persona Marketing is using a person’s browsing habits, buying apps, app usage and other indicators to identify key demographic indicators and deliver messaging for your brand. Sound scary? Only if it’s not done well. The Goal is Communication When a brand is looking at advertising, the goal is to communicate your story to the right … Continue reading “A Quick Guide to Persona Marketing”