What is a Branding Guide?
A branding guide is everything that your customers can identify you with online, on a billboard or on a small business card. Quality brand guides give you the information your designers or agency needs to develop or create any kind of design to market your company services or product. Without a branding guide it can … Continue reading “What is a Branding Guide?”
Myths About WordPress
There are a lot of myths about WordPress out there. Many of these are generated because of simply not having enough experience or education about WordPress. I’ve heard every argument or theory claimed, from that it is “bloated” to not being secure, and I’ve even debated many of these topics. Today, we’re going to be busting … Continue reading “Myths About WordPress”
4 Things To Consider When Redesigning Your Website
I want to offer some things to consider when redesigning your website. Most clients that come to me want an updated look and feel to gain more traction on the web and increase their customer base. All of these goals can be attained, and are realistic, but there are some things that need to be … Continue reading “4 Things To Consider When Redesigning Your Website”
5 things to consider when selecting a WordPress hosting solution
Many people assume that using WordPress to power their website means they don’t have to pay much attention to choosing the right WordPress hosting solution. In reality, choosing the right hosting solution is vital to ensuring a quality user experience for your website visitors. There are five key factors to consider when choosing your WordPress … Continue reading “5 things to consider when selecting a WordPress hosting solution”
Email Marketing Key Performance Indicators
Over the years many digital marketing tools have come and gone; however, one of the oldest digital marketing channels, email marketing, continues to be one of the most effective. Email marketing has been used for more than two decades as a way to reach an audience in a targeted, efficient, and inexpensive manner. While email technology has been around … Continue reading “Email Marketing Key Performance Indicators”
5 Reasons For Using Email Marketing
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is the boudoir – … Continue reading “5 Reasons For Using Email Marketing”
WordPress Sidebar Manager Plugins
WordPress sidebars can be cumbersome to use if you have a lot of content to display on your site. Sidebars have been used for secondary content to show users an internal navigation or calls to actions like signing up for a newsletter. A sidebar is essentially a column provided by a theme for displaying information … Continue reading “WordPress Sidebar Manager Plugins”
What Is A 404 Error Page And Does That Effect SEO?
When your users are browsing the internet and searching for information the one thing that can be frustrating is coming across a webpage that doesn’t exist and seeing a 404 error page. Something should be there provided by your web developer. This includes a message with options to continue to search on the site or … Continue reading “What Is A 404 Error Page And Does That Effect SEO?”
Can You Have Too Many WordPress Plugins?
Can You Have Too Many WordPress Plugins? The answer to that question might surprise you. Plugins are what makes a WordPress website do more without hiring a developer. However, there are a couple of caveats to this. Plugins are script that you can use on your site to give that (brace for market lingo), POP. With WordPress … Continue reading “Can You Have Too Many WordPress Plugins?”
What Goes Into Making A Quality Website
Often we are asked what we do for our services in making a quality website for people, and we can’t answer, “test, test and retest and test some more…” Building a website is not a matter of just taking a pen and paper out and sketching out some things. It has to involve what happens … Continue reading “What Goes Into Making A Quality Website”