5 Tips for Getting Testimonials
Getting testimonials is difficult to time the ask. Ninety-two percent of consumers say they trust word-of-mouth recommendations above all other forms of advertising, according to Nielsen. Needless to say, customer testimonials are among the most effective marketing tools available, because they: Serve as social proof. Build credibility and trust. Transcend platforms and marketing channels. Allow … Continue reading “5 Tips for Getting Testimonials”
Data-Driven Marketing: Media Plan Considerations
People have so much different content hitting them at any one time that it is difficult for your customers to filter out the noise and hear your story. To really be successful, you need to target your content to your consumer several times along different media channels (TV, Radio, Targeted Display, and Targeted Mobile Display, … Continue reading “Data-Driven Marketing: Media Plan Considerations”
How To Follow Brands On Social Media
Were you aware that liking your favorite brand page was not enough to see their posts in your newsfeed more often? How to follow brands on social media is not clear. But if you don’t know that you need to, you won’t see that page in your feed as often. The way Facebook works is if … Continue reading “How To Follow Brands On Social Media”
5 Online Security Practices
With the recent hack of password keeper, LastPass, the security of websites has become a point of focus. Though the details of this hack are not published, there are some precautions everyone can take. Here are a few: 1) Reduce the risk not eliminate the risk. The misconception out there is that if you install … Continue reading “5 Online Security Practices”
Facebook Instant Articles
Introducing Facebook Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook. Have you ever been to Facebook and tapped on an article to read, only to spend the next 8 seconds (which feels like a full minute) waiting for it to load? Well no longer. Facebook is rolling out Facebook Instant … Continue reading “Facebook Instant Articles”
Agencies vs. Private Contractors
These days, customers are more likely to go online and hire a freelancer to develop a website for them than they are to actually hire an agency that can build an entire brand awareness strategy. So the decision comes down to choosing Agencies vs Private Contractors. When they consider which to choose from, it often … Continue reading “Agencies vs. Private Contractors”
The WordPress Customizer, Updated Theme Requirements
A major change in WordPress is on the horizon in the next six months. Developers will now have to integrate WordPress theme options for frameworks into the theme customizer in order to submit to the WordPress.org repository. Support for the new customizer is a must even though it’s really not new and has been around … Continue reading “The WordPress Customizer, Updated Theme Requirements”
How Google’s Mobilegeddon Affects You
Small business are still oblivious to the impact of Google’s new Mobile search standards. But over the next year, it will start to show. How Google’s Mobilegeddon affects you? I have the proud ownership of a pool, and with it the maintenance needs and costs. So I took to searching for some local help. … Continue reading “How Google’s Mobilegeddon Affects You”
Want to know the biggest mistakes in SEO?
If you’d like for us to take a look at your SEO on your site, contact is below and we will get started on a review. Let us show you what we can do to improve your sites structure or provide you with a better site that is more modern and responsive for the new Google mobile search.
Be Quiet and Listen (because Shut Up is Rude)
Hi, I’m sometimes a conversation bully. Sometimes I just need to be quiet and listen. That’s a hard statement to say out loud, but it’s the result of a healthy dose of humility. My listening journey began with a good friend telling me that I just needed to shut up and listen. To protect the … Continue reading “Be Quiet and Listen (because Shut Up is Rude)”