Re-Branding: 3 Steps for a Successful Team Transition
Re-branding can be hard to get through without your team being onboard with it, and by “team” I mean your decision makers in your company. Here I wanted to share 3 steps for a successful team transition when re-branding. 1) Say goodbye to the old. It’s hard to do, but necessary. In order to evolve you … Continue reading “Re-Branding: 3 Steps for a Successful Team Transition”
Making The Case For Digital Advertising
Digital Advertising is constantly changing. Targeted mobile advertisements to specific audience members are the next big thing in online marketing. Traditional SEO marketing, while highly effective, relies on the consumer or prospect finding your brand. With our approach, we help our clients find, then target very specific audience members directly on their mobile devices and … Continue reading “Making The Case For Digital Advertising”
10 Tips To Keep Your Brand Fresh
The last thing anyone wants is a stale brand. To avoid this you need to keep your Brand fresh and exciting for your customers, so you don’t become old news. If you have ever been the proud owner of a new car or even sat in a new car for that matter, you know what I am talking … Continue reading “10 Tips To Keep Your Brand Fresh”
Needs Met – Pt. 3 of Google SEO Quality
In our final installment of the Google SEO Quality series we are going to look at a third part of Google’s system referred to as “Needs Met”. Let’s dive in! Needs Met Refers to Needs Met Simply defined, Needs Met is a measure meant to determine the “how much” a need was met. The question … Continue reading “Needs Met – Pt. 3 of Google SEO Quality”
Sales Discovery Questions
The purpose of the discovery meeting in the sales process is not to talk about possible solutions, rather to learn what the problems are so you can come back to the prospect with solutions. Discovery is an opportunity to ask a lot of questions to fully understand the issue the prospect is having and how … Continue reading “Sales Discovery Questions”
E.A.T. – Pt. 2 of Google SEO Quality
In our second installment of the Google SEO Quality series we are going to look at another part of Google’s rating system. This factor is represented by the acronym EAT. Here’s the breakdown Expertise, Authority, Trustworthiness Let’s take a look at each of these and how Google uses it to establish a rating for your site. Expertise … Continue reading “E.A.T. – Pt. 2 of Google SEO Quality”
5 Ways To Refresh Your Website For 2016
With the new year in full swing, marketers and agencies are researching how they can give thier company a facelift. Here are 5 ways to refresh your website for 2016 and have new polished look. 1) Refresh you content How old is your content? 2 years? 4 years? Content has a expiration date as industry … Continue reading “5 Ways To Refresh Your Website For 2016”
Your Money or Your Life – Pt. 1 of Google SEO Quality
When Google is building its search index, it is much more complex than just keywords on pages. There are many other factors that are considered. One factor is a classification of the website. This classification impacts the quality level that is expected. We’ll take a look at one of the classifications, “Your Money Or Your … Continue reading “Your Money or Your Life – Pt. 1 of Google SEO Quality”
Why You Should Be Generating Leads From Social Media
As seasoned marketers, we understand the importance of generating leads from social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, we know there’s more potential than ever to use social platforms to get your name out there, … Continue reading “Why You Should Be Generating Leads From Social Media”
Why Your Website Should Have A 404 Page
You’re probably asking “What is a 404 Page?” A 404 is a HTTP status code that is returned when the Google bots attempt to visit a page that doesn’t exist — either because it’s been deleted or renamed. Without redirecting the old URL to a new page, using what is called a 301, will result in the … Continue reading “Why Your Website Should Have A 404 Page”